Midland Genetics
The Midland Genetics Group research and development program is unique to the seed industry. Covering the midwest, we are able to see product performance in a variety of growing conditions. This is where the similarity with our competition ends. The six member companies that comprise the Midland Genetics Group are all independent and their emphasis focused on developing "locally adapted" products. This task is not easy, but the resulting performance advantage is worth the extra effort. Instead of concentrating on products that perform over a large area, the Midland Genetic Group's focus is on finding the products that excel on your farm.
The Midland Genetics Group breeding program follows our research philosophy. By breeding, running early generation testing, and performing plant selection at each member company's testing site, quicker identification of regionally superior plant types can be made. Top selections that dominate the rigorous testing program are then taken to a winter nursery in Costa Rica and increased. This insures that an adequate supply of our newest products will have the fastest possible entry into the market place. The Midland Genetics Group breeding program is designed for where you farm.
On today's farm, new technology is playing a major role. The Midland Genetics Group is on the cutting edge of not only incorporating new technology into elite germplasm, but also making sure that germplasm meets our strict release standards. The Midland Genetics Group believes the technology we bring forth must be of both agronomic and economic value to the farmer.
Taking a widespread breeding and research and development program, and narrowing it to specific areas gives the Midland Genetics Group the edge. Combining micro-environment testing with stringent quality standards and unsurpassed individualized service that each member company offers, the Midland Genetics Group truly does release the full potential of the seed and our customers.